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Who Is PSG?
PSG Senior Partners have over 40 years of experience in designing innovative sponsorship strategies.
In addition to the traditional tasks of evaluation, packaging, and sponsorship sales, PSG has earned a solid reputation for identifying and developing unique strategic and creative approaches to the positioning of sponsorship and naming opportunities.
PSG's Senior Partners have cultivated an in-depth knowledge of the corporate sector which enables the PSG team to develop a thoughtful, well-researched and knowledgeable target pool of potential partners for each venue. This expertise is supported by one of the most important factors in venue sponsorship sales: access to key corporate decision-makers.
Growing constantly, PSG has carefully hand-picked a team that has embraced the firm’s core values of unparalleled client service and uncompromising quality.
Wide Network of Full Service Associates
Representing experience, leadership, and integrity, the PSG team is committed to being informed and knowledgeable – not just about each of its projects, but also about new trends and innovations in strategic sponsorship design and sales. And with a wide network of full-service partners in media consultants, fundraising counsel, graphic design, and marketing promotions, PSG has access to highly-qualified professionals who share the company’s commitment to exceptional standards.
KEY MEMBERS OF THE PSG TEAM
Deborah Wilson, Senior Partner
 Deborah Wilson has over 30 years of experience in auditing, packaging and selling sponsorship initiatives. Wilson is an industry leader in the area of value audits for not- for-profit institutions and in the past
five years, she has conducted audits for over 60 major organizations such as the Calgary Health Region (Alberta Children's Hospital, Foothills Medical Centre, Peter Lougheed Centre, Rockyview General Hospital, South Hospital and SouthLink Health Centre (DAT Centre)), City of Edmonton (Southwest Community Recreation Centre and St. Francis Xavier Field House), City of Fredericton, Credit Union
Sports and Entertainment Centre, Saskatoon, East County Performing Arts Center in El Cajon, California,
Edge School and Jim Davidson Sports Complex, Calgary, Florida Hospital,
Keystone Centre, Brandon, Long Center for the Performing Arts,
Austin, Texas, National Arts Centre in Ottawa,
Science Alberta Foundation, the Shaw Centre, Saskatoon, Sport Manitoba
(Sport for Life Centre, Field House, Activity Centre in the
Field House, and Running/Walking Track in the Field House) the University of Calgary's Faculty of Kinesiology (Block A, Health and Wellness Centre, Kinesiology Faculty & Olympic Oval), the University of Calgary's Faculty of Medicine and University Health Network (Princess Margaret Hospital, Toronto General Hospital and Toronto Western Hospital).
Wilson has extensive experience in sales and this expertise has proven invaluable in the positioning and packaging of sponsorship opportunities. She has worked with properties of all types – from sport to performing arts and hospitals to government agencies – and in each case, has generated breakthrough, strategic initiatives that have significantly increased sponsorship revenues.
Respected for the development of strategic sponsorships, Wilson has conducted workshops and sponsorship seminars for clients such as
the Industrial Accident Prevention Association (I.A.P.A.), York University, The Toronto Reference Library, Department of Foreign Affairs and International Trade (DFAIT) and Heritage Canada.
Judy
Haber, Senior Partner
 Judy Haber is considered by her peers within the industry to be a sales expert. She has consistently delivered the corporate decision-makers and has enjoyed an enviable success rate in securing sponsorships. Fully conversant with all the marketing principles that affect sales, Haber has worked with organizations that include: The Canadian Museum of Civilization, Canlan Ice Sports, City of Port Colborne Health and Wellness Centre, Credit Union Sports and Entertainment
Centre, East County Performing Arts Center, the
Edge School and Jim Davidson Sports Complex, EPCOR Centre for the
Performing Arts, Faculty of Medicine and Faculty of Kinesiology University of Calgary, Fort Lauderdale Museum of Art,
Museum Victoria, the Shaw Centre, TCU Place -
Saskatoon's Arts and Convention Centre, Town of Drayton Valley and the Toronto Reference Library
Foundation.
Judy is an active tennis player and enjoys many other
recreational activities including camping, canoeing, and
cross-country skiing. Judy is a volunteer with the YWCA
capital campaign, is a board member of the York Racquets
Tennis Club and is the Chair of a Pro Am tennis tournament
that benefits the Israeli Tennis Centres.
Haber and Wilson have negotiated and sold sponsorship packages to companies that include:
AT&T, Adidas/Salomon, Air Canada, Alberta
Treasury Branch (ATB), Audiovox, Bell Canada, Bootlegger,
Chivas Regal, Cisco Systems, Corel Systems, Credit Union Central, Daimler Chrysler,
Direct Energy, Effem Foods, EPCOR,
Rum Flor de Cana, Fujitsu, General Mills, General Motors, Globe and Mail,
Hamm Construction, Home Depot, Honda, Hummingbird, IBM,
Johnnie Walker, Kraft, Lucent Technologies, Mad Science, McNeil Consumer, Mediacom, Mizuno,
Moet & Chandon, Motorola, Nabisco, Nestle, New York Fries, Nissan,
Nordic Fencing, Norigen, Olsten Group of Companies, Panasonic,
Patron Tequila, PepsiCo, Provident Energy Trust, Reebok, Revlon, Relizon
Canada, Revlon, Rogers, Schering Plough, Seiko,
Shaganappi Chevrolet, Shaw
Communications, Shoppers Drug Mart, Silver Jeans,
Sirius Satellite, Southern Wine and Spirits, SportMart, Subaru, Subway Restaurants, Sun Microsystems, Swiss Military,
Teachers Credit Union, Timex, Unilever, and Yellow
Tail.
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