People

Expertise.

Who Is PSG?
PSG Senior Partners have over 30 years of experience in designing innovative sponsorship strategies.

In addition to the traditional tasks of evaluation, packaging, and sponsorship sales, PSG has earned a solid reputation for identifying and developing unique strategic and creative approaches to the positioning of sponsorship and naming opportunities.

PSG's Senior Partners have cultivated an in-depth knowledge of the corporate sector which enables the PSG team to develop a thoughtful, well-researched and knowledgeable target pool of potential partners for each venue. This expertise is supported by one of the most important factors in venue sponsorship sales: access to key corporate decision-makers.

Growing constantly, PSG has carefully hand-picked a team that has embraced the firm’s core values of unparalleled client service and uncompromising quality.

Wide Network of Full Service Associates

Representing experience, leadership, and integrity, the PSG team is committed to being informed and knowledgeable – not just about each of its projects, but also about new trends and innovations in strategic sponsorship design and sales. And with a wide network of full-service partners in media consultants, fundraising counsel, graphic design, and marketing promotions, PSG has access to highly-qualified professionals who share the company’s commitment to exceptional standards.

KEY MEMBERS OF THE PSG TEAM

Deborah Wilson, Senior Partner
Performance Sponsorship Group

Deborah Wilson has over 30 years of experience in auditing, packaging and selling sponsorship initiatives. Wilson is an industry leader in the area of value audits for not- for-profit institutions and in the past two years, she has conducted audits for over 20 major organizations such as the Calgary Health Region (Alberta Children's Hospital, Foothills Medical Centre, Peter Lougheed Centre, Rockyview General Hospital, South Hospital and SouthLink Health Centre (DAT Centre)), Chatham Capitol Theatre Association, City of Fredericton, Credit Union Centre, Saskatoon, Saskatchewan, East County Performing Arts Center in El Cajon, California, Florida Hospital, Keystone Centre, Long Center for the Performing Arts, Austin, Texas, National Arts Centre in Ottawa, the University of Calgary's Faculty of Kinesiology (Block A, Health and Wellness Centre, Kinesiology Faculty & Olympic Oval), the University of Calgary's Faculty of Medicine and University Health Network (Princess Margaret Hospital, Toronto General Hospital and Toronto Western Hospital).

Wilson has extensive experience in sales and this expertise has proven invaluable in the positioning and packaging of sponsorship opportunities. She has worked with properties of all types – from sport to performing arts and hospitals to government agencies – and in each case, has generated breakthrough, strategic initiatives that have significantly increased sponsorship revenues.

Respected for the development of strategic sponsorships, Wilson has conducted workshops and sponsorship seminars for clients such as York University, The Toronto Reference Library, Department of Foreign Affairs and International Trade (DFAIT) and Heritage Canada.

Judy Haber, Senior Partner
Performance Sponsorship Group

Judy Haber is considered by her peers within the industry to be a sales expert. She has consistently delivered the corporate decision-makers and has enjoyed an enviable success rate in securing sponsorships. Fully conversant with all the marketing principles that affect sales, Haber has worked with organizations that include: The Canadian Museum of Civilization, Canlan Ice Sports, Credit Union Sports and Entertainment Centre, East County Performing Arts Center, the Edge School, EPCOR Centre for the Arts, Faculty of Medicine and Faculty of Kinesiology University of Calgary, Fort Lauderdale Museum of Art, Museum Victoria, the Shaw Centre, TCU Place, and the Toronto Reference Library Foundation.

In addition to her professional pursuits, Haber is Vice-President of the York Racquets Club of Toronto and participates as a volunteer for the International Society for the Performing Arts (ISPA).

Haber and Wilson have negotiated and sold sponsorship packages to companies that include:

AT&T, Adidas/Salomon, Air Canada, Audiovox, Bell Canada, Bootlegger, Chivas Regal, Cisco Systems, Corel Systems, Credit Union Central, Daimler Chrysler, Effem Foods, EPCOR, Rum Flor de Cana, Fujitsu, General Mills, General Motors, Globe and Mail, Hamm Construction, Home Depot, Honda, Hummingbird, IBM, Johnnie Walker, Kraft, Lucent Technologies, Mad Science, McNeil Consumer, Mediacom, Mizuno, Moet & Chandon, Motorola, Nabisco, Nestle, New York Fries, Nissan, Nordic Fencing, Norigen, Olsten Group of Companies, Panasonic, Patron Tequila, PepsiCo, Reebok, Revlon, Relizon Canada, Revlon, Rogers, Schering Plough, Seiko, Shaw Communications, Shoppers Drug Mart, Silver Jeans, Sirius Satellite, Southern Wine and Spirits, SportMart, Subaru, Subway Restaurants, Sun Microsystems, Swiss Military, Teachers Credit Union, Timex, Unilever, and Yellow Tail.

Tina Basic, Associate

Tina Basic has extensive experience consulting to both corporations and organizations on their marketing and sponsorship programs. With more than a dozen years of experience, she has led numerous, multi-level projects including defining effective strategies, crafting creative tactics and leveraging plans; and, developing the tools used to select and measure the success of sponsorship programs For properties, she offers specialized expertise to enable them to become market-ready: optimal positioning, marketplace pricing, and imaginative and customized sponsorship packaging.

Clients have included properties from a wide spectrum of disciplines including: Brampton Sports & Entertainment Centre, Cabot 500, Canadian Baseball Hall of Fame, Canadian Olympic Committee, Corus Entertainment, the Esther Honens International Piano Competition & Festival, I Can Swim, Molstar, National Capital Commission, Newfoundland Department of Tourism, Roundabout Theatre Co., TO-Bid 2008, Tree Canada Foundation, and World Cup Fishing. Ms Basic is an alumna of the GEM Group Toronto (formerly LANG & Associates). In addition to this extensive list of clients, Tina has been involved in many property audits performed by PSG.

What is PSG | Expertise | People | Portfolio | Contact PSG | Home



	Who Is PSG? PSG Senior Partners have over 30 years of experience in designing innovative sponsorship strategies. In addition to the traditional tasks of evaluation, packaging, and sponsorship sales, PSG has earned a solid reputation for identifying and developing unique strategic and creative approaches to the positioning of sponsorship and naming opportunities. PSG's Senior Partners have cultivated an in-depth knowledge of the corporate sector which enables the PSG team to develop a thoughtful, well-researched and knowledgeable target pool of potential partners for each venue. This expertise is supported by one of the most important factors in venue sponsorship sales: access to key corporate decision-makers. Growing constantly, PSG has carefully hand-picked a team that has embraced the firm’s core values of unparalleled client service and uncompromising quality. Wide Network of Full Service Associates Representing experience, leadership, and integrity, the PSG team is committed to being informed and knowledgeable – not just about each of its projects, but also about new trends and innovations in strategic sponsorship design and sales. And with a wide network of full-service partners in media consultants, fundraising counsel, graphic design, and marketing promotions, PSG has access to highly-qualified professionals who share the company’s commitment to exceptional standards. KEY MEMBERS OF THE PSG TEAM Deborah Wilson, Senior Partner Performance Sponsorship Group Deborah Wilson has over 30 years of experience in auditing, packaging and selling sponsorship initiatives. Wilson is an industry leader in the area of value audits for not- for-profit institutions and in the past two years, she has conducted audits for over 20 major organizations such as the Calgary Health Region (Alberta Children's Hospital, Foothills Medical Centre, Peter Lougheed Centre, Rockyview General Hospital, South Hospital and SouthLink Health Centre (DAT Centre)), Chatham Capitol Theatre Association, City of Fredericton, Credit Union Centre, Saskatoon, Saskatchewan, East County Performing Arts Center in El Cajon, California, Florida Hospital, Keystone Centre, Long Center for the Performing Arts, Austin, Texas, National Arts Centre in Ottawa, the University of Calgary's Faculty of Kinesiology (Block A, Health and Wellness Centre, Kinesiology Faculty & Olympic Oval), the University of Calgary's Faculty of Medicine and University Health Network (Princess Margaret Hospital, Toronto General Hospital and Toronto Western Hospital). Wilson has extensive experience in sales and this expertise has proven invaluable in the positioning and packaging of sponsorship opportunities. She has worked with properties of all types – from sport to performing arts and hospitals to government agencies – and in each case, has generated breakthrough, strategic initiatives that have significantly increased sponsorship revenues. Respected for the development of strategic sponsorships, Wilson has conducted workshops and sponsorship seminars for clients such as York University, The Toronto Reference Library, Department of Foreign Affairs and International Trade (DFAIT) and Heritage Canada. Judy Haber, Senior Partner *Performance Sponsorship Group* Judy Haber is considered by her peers within the industry to be a sales expert. She has consistently delivered the corporate decision-makers and has enjoyed an enviable success rate in securing sponsorships. Fully conversant with all the marketing principles that affect sales, Haber has worked with organizations that include: The Canadian Museum of Civilization, Canlan Ice Sports, Credit Union Sports and Entertainment Centre, East County Performing Arts Center, the Edge School, EPCOR Centre for the Arts, Faculty of Medicine and Faculty of Kinesiology University of Calgary, Fort Lauderdale Museum of Art, Museum Victoria, the Shaw Centre, TCU Place, and the Toronto Reference Library Foundation. In addition to her professional pursuits, Haber is Vice-President of the York Racquets Club of Toronto and participates as a volunteer for the International Society for the Performing Arts (ISPA). Haber and Wilson have negotiated and sold sponsorship packages to companies that include: AT&T, Adidas/Salomon, Air Canada, Audiovox, Bell Canada, Bootlegger, Chivas Regal, Cisco Systems, Corel Systems, Credit Union Central, Daimler Chrysler, Effem Foods, EPCOR, Rum Flor de Cana, Fujitsu, General Mills, General Motors, Globe and Mail, Hamm Construction, Home Depot, Honda, Hummingbird, IBM, Johnnie Walker, Kraft, Lucent Technologies, Mad Science, McNeil Consumer, Mediacom, Mizuno, Moet & Chandon, Motorola, Nabisco, Nestle, New York Fries, Nissan, Nordic Fencing, Norigen, Olsten Group of Companies, Panasonic, Patron Tequila, PepsiCo, Reebok, Revlon, Relizon Canada, Revlon, Rogers, Schering Plough, Seiko, Shaw Communications, Shoppers Drug Mart, Silver Jeans, Sirius Satellite, Southern Wine and Spirits, SportMart, Subaru, Subway Restaurants, Sun Microsystems, Swiss Military, Teachers Credit Union, Timex, Unilever, and Yellow Tail. Tina Basic, Associate Tina Basic has extensive experience consulting to both corporations and organizations on their marketing and sponsorship programs. With more than a dozen years of experience, she has led numerous, multi-level projects including defining effective strategies, crafting creative tactics and leveraging plans; and, developing the tools used to select and measure the success of sponsorship programs For properties, she offers specialized expertise to enable them to become market-ready: optimal positioning, marketplace pricing, and imaginative and customized sponsorship packaging. Clients have included properties from a wide spectrum of disciplines including: Brampton Sports & Entertainment Centre, Cabot 500, Canadian Baseball Hall of Fame, Canadian Olympic Committee, Corus Entertainment, the Esther Honens International Piano Competition & Festival, I Can Swim, Molstar, National Capital Commission, Newfoundland Department of Tourism, Roundabout Theatre Co., TO-Bid 2008, Tree Canada Foundation, and World Cup Fishing. Ms Basic is an alumna of the GEM Group Toronto (formerly LANG & Associates). In addition to this extensive list of clients, Tina has been involved in many property audits performed by PSG.
What is PSG \| Expertise \| People \| Portfolio \| Contact PSG \| Home