In this section you will find case
studies, speeches, articles and links, all related to the
ongoing development of the sponsorship industry.
Sponsorship on the
Edge
The Sponsorship Report September 2008
Selling
Sponsorship with success
Journal of Sponsorship December 2007
City of Saskatoon Recommends
Accepting Naming Rights Purchases!
Star Phoenix September 1, 2007
Fundraising: get creative; the sky
is really the limit
Education Grants Alert June 7, 2007
Keystone Centre announces Naming
Rights Sponsor
News Release
April 27, 2007
Raising the Bar on Public-Private
Partnerships
The Sponsorship Report May 2007
Scotiabank Takes to the Silver
Screen
The Sponsorship Report December 2006
Edmonton reviews naming rights policy
The Sponsorship Report June 2006
Saskatoon venue finds naming partner
in local credit union
The Sponsorship Report December 2005
Saskatoon Centennial Auditorium &
Convention Centre to be renamed TCU Place
Media Announcement September 29, 2005
The
crisis of rising expectations
The Sponsorship Report, June 2005
Will It
Play in Peoria? Selling Sponsorship In Small
Markets
IEG Report, February 21, 2005
Keystone
Centre Contract Performance Sponsorship Group
News Release, January 26, 2005
Collective
Effort: Credit Unions Invest More in Sponsorship
IEG Sponsorship Report, June 15, 2004
Saskatchewan Place Renamed Credit
Union Centre
Saskatchewan Place Press Release: May 12, 2004
Going
Where Others Fear to Tread Pays Off
IEG Sponsorship Report, July 28, 2003
Arts Center Foundation Balances
Budget for Fiscal Year End and Announces Windowmaster
Product Commitment to Title Sponsorship for New
Concert Line-Up and Substantial Arts Education Grant (pdf version)
East County Performing Arts Center Press
Release: July 23, 2003
Pros Offer Sales
Advice for Good Times and Bad
IEG Sponsorship Report, April 15, 2002
Selling in a tough
economy
The Sponsorship Report, January 2002
Nothing's Sacred
Strategy: The Canadian Marketing Report,
September 10, 2001
EPCOR Takes Title of
Calgary Arts Centre
IEG Sponsorship Report, May 14, 2001
New categories opening up
for corporate sponsors
The Sponsorship Report, May 2001
What's in a name?
The Sponsorship Report, April 2001
Telecom Takes First Tie
With Title of Toronto Stage
IEG Sponsorship Report, March 14, 2001
Mad Science Group
Seeks Down-to-Earth Benefits From Space Tie
IEG Sponsorship Report, December 10, 2001
(Note: articles are Adobe PDF documents. If you do not
have the Adobe Acrobat Reader, you can download it here for
free).
