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Innovative Sponsorship Strategies
PSG offers its clients a full range of professional counsel for successful sponsorship strategies, focused in four key areas: PSG provides expertise in the design of sponsorship strategy, helping to identify the key assets and unique elements that make the venue or event most attractive to potential corporate partners. Not only does PSG assist clients to pinpoint and prioritize the most valuable assets for sponsorship, but the firm also provides valuable guidance in developing the benefits, rights and privileges which form the basis of sponsorships. Based on years of successful sponsorship management, the PSG team also reveals ways to extend benefits, enabling the client to offer unique leveraging opportunities. PSG has developed a comprehensive system of valuation, based on a pragmatic analysis of the sponsorship package. A detailed rationale is applied to each tangible and intangible asset. Tangible assets are those benefits that can be valued based on their "media impression" qualities. As such, these assets are considered to be "weighted" and can be quantified against traditional media expenditures, e.g. signage, advertising and promotional materials. Intangible assets are those benefits not quantifiable through traditional media measurements. They often have distinct values within different business categories. Intangible assets include rights and privileges associated with category exclusivity, logo use, etc. They also include such benefits as on-site promotional opportunities, hosting opportunities and editorial comment. PSG's value analysis ensures that each venue and property is appropriately priced and able to command suitable funding. With extensive experience in packaging multi-dimensional venues and events, PSG develops a compelling case for support as well as high-impact sales tools that feature the unique advantages of the project. PSG not only showcases the benefits of the sponsorship but also illustrates both the current value and the additional opportunities offered by the sponsorship. The PSG team has an impressive record of success in sponsorship sales, consistently demonstrating its ability to access top decision-makers in the corporate sector. With an emphasis on intelligent research, PSG has a unique ability to identify and involve new prospects for sponsorship. This talent means each property is presented to innovative, up-and-coming companies as well as those that have already embraced sponsorship as an important business strategy. Further, PSG is known for its ability to identify such qualified prospects in short order. |
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